Toxic Tuesday – Simple Brand


I was watching TV the other day and a commercial for Simple came on stating their products contain no perfumes and dyes or harsh irritants. That’s wonderful! I’m all for more products going non-toxic! I’m passionate about it. I’m sure my Facebook friends get sick of me sharing about it all the time. Check out the commercial for yourself, doesn’t it sound like a healthy new direction to go in?

“Simple is the only facial skincare range made especially for those with sensitive skin, and as the UK’s No. 1 facial skincare range, it is now available in the US and Canada*.

Simple knows what is left out is as equally important as what is put in to deliver effective, yet gentle skincare. It has no dyes, no artificial perfumes and no harsh irritants that can upset your skin. Instead, just our purest possible skin loving ingredients with added vitamins, for natural healthy-looking skin.

Many women with sensitive skin are not satisfied with their current products** and research estimates 58% of women have sensitive skin***. Irritants, harsh chemicals and fragrances found in many skincare products, in addition to stress, diet, etc., can all contribute to skin sensitivities.

With this in mind, all Simple products are designed to minimize the risk of skin reaction. All formulations are pH balanced to be neutral to skin and are dermatologist tested, non-comedogenic and hypoallergenic.”


Could that advertising also be incredibly deceiving?

Check out the ingredients in the cleanser:

Water (Aqua, Eau), Sodium Laureth Sulfate (4), Decyl Glucoside, Cocamidopropyl Betaine (5), PEG-55 Propylene Glycol Oleate (3-6 depending on usage), Propylene Glycol, Panthenol, Tocopheryl Acetate (4), Bisabolol, Anthemis Nobilis Flower Oil, Pelargonium Graveolens Oil, Glycol Distearate, Sodium Hydroxymethylglycinate, Polyquaternium-39, Laureth-10 (3), Cocamide MEA (1-4 depending on usage), Sodium Chloride, PEG-7 Glyceryl Cocoate (4-8 depending on usage), Disodium EDTA, Dipropylene Glycol, Methylparaben (5)

How about the moisturizer:

Water (Aqua, Eau), Glycerin, Polyglyceryl-3 Methylglucose Distearate, Mineral Oil (Paraffinum Liquidum (3), Huile Minerale), Cetyl Palmitate, Dimethicone, Borago Officinalis Seed Oil, Tocopheryl Acetate (4), Panthenol, Cetyl Alcohol, Caprylyl Glycol, Carbomer, Potassium Hydroxide, Pentylene Glycol, Bisabolol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Disodium EDTA, Sodium Lactate (4), Lactic Acid, Mica, Serine, Urea, Sorbitol, Sodium Chloride, Allantoin, Citric Acid, Phenoxyethanol (3-4 depending on usage), Titanium Dioxide (CI 77891) (1-6 depending on usage), Methylisothiazolinone (6)


If this brand is so pure and “simple” why does it contain harsh ingredients known to do the following:

Cocamidopropyl betaine is a synthetic surfactant; it has been associated with irritation and allergic contact dermatitis, reactions that could be due to the ingredient itself or to impurities present in it, such as 3-dimethylaminopropylamine.

Methylparaben is in the paraben family of preservatives used by the food, pharmaceutical, and personal care product industries. Parabens mimic estrogen and can act as potential hormone (endocrine) system disruptors.

Methylisothiazolinone is a widely-used preservative; has been associated with allergic reactions. Lab studies on the brain cells of mammals also suggest that methylisothiazolinone may be neurotoxic.

I normally post an overall score from the cosmetics database, but they don’t have the brand entered yet, which makes sense as it is new to the U.S.

That being said, if you are trying to go the natural and safe route with skin care for you and your whole family (and you should!) these products do no fit the bill.

They are marketed as puffy little lambs, but if you check those labels, you’ll see the sharp toothed wolves hidden inside!

Seeing that commercial makes my skin crawl because I know the advertising is going to get the job done. Women are going to see something “new”, something “pure and safe” and something they can get from their neighborhood Walmart. They are going to jump on the ship to healthy non-irritated skin only to wake up tomorrow or years from now with the harmful side effects of those “purest possible skin loving ingredients with added vitamins”. Yuck! Gag me with a spoon!

Beware People!

Knowledge is power my friends!

And as always, shameless plug here, if you want to switch to safe products and use a company that makes it easy to simplify by everyone in the family, from men to itty-bitty infants, being able to use the same products  contact me about placing an order for  Ava Anderson Non-Toxic or contact me if you want to join in the campaign for sharing a much needed health message to the world as well as making income while doing it by joining my Ava team!

“Out of youthful idealism and passion, Ava Anderson Non-Toxic was born in 2009. Always true to Ava’s ideals, we develop and produce cutting-edge, SAFE personal care products to the highest performance standards. We are leaders in providing wellness information, while sharing the dangers of toxic chemicals in personal care products with families across America.”

One Response to “Toxic Tuesday – Simple Brand”

  • Melanie:

    I’m kind of a non-toxic freak myself. Haha.
    That kind of advertising can get the attention of many women. I’m certain it got my attention. Always look at the ingredient list before buying anything that claims to be “non-toxic” and “organic”. I’m currently on the lookout for non-toxic products and this was very helpful! I should stay away from Simple products.
    Thanks for the help!

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